| Loto-Québec’s official newsletter | Vol. 1. No. 3, September 17, 2007 |
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In this edition of What’s New at Loto-Québec, you will find an overview of the numerous activities offered by the Fondation Mise sur toi under the banner of Responsible Gaming Awareness Week. We hope you enjoy the issue! |
| Responsible Gaming Awareness Week September 17-23  Message from the President and Chief Executive Officer of Loto-Québec We are part of a fascinating and exciting industry within which our principal vocation is to offer entertainment. And while the Government has decided to operate games of chance in order to reap the benefits for Québec society, it is also committed to assuring that these games are managed responsibly. That is why we put so much effort into the promotion of responsible gaming. For over 25 years, Loto-Québec has been forging ahead with a variety of initiatives in its different activity sectors aimed at advancing the adoption of healthy gaming behaviour. In actual fact, the Corporation is recognized as a Canadian leader with respect to the actions it takes and the investments it makes in this area. In line with its commitment to combating compulsive gambling, and in order to increase awareness of our initiatives among the general public and employees of Loto-Québec and its subsidiaries, the Fondation Mise sur toi is proud to be holding its Responsible Gaming Awareness Week for the second consecutive year. In this edition of What’s New at Loto-Québec, you will be provided with a profile of our 2007 awareness campaign being run under the theme, Bet on yourself, as well as an opportunity to discover our new misesurtoi.ca Web site. In conclusion, I would like to thank the Fondation Mise sur toi team and everyone who participated in the preparation and implementation of this major event. Have a good week! Alain Cousineau Loto-Québec President and Chief Executive Officer |
 
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 The New Bet on yourself Awareness Campaign  On September 17, the general public got its first glimpse of the Fondation Mise sur toi’s new Bet on yourself awareness campaign. To run through November 18, the campaign is making effective use of the province’s mass media, including the major television networks, several community television stations, and the principal dailies and a number of weeklies in targeted regions. In addition, the campaign features posters mounted in bars and restaurants, as well as a presence on various popular Web sites such as Canoë and Cyberpresse.Four well known personalities have agreed to serve as spokespersons in the advertising materials — Ellen David and Harry Standjofski in the English messages, and Mireille Deyglun and Denis Bouchard for the French ads. Mr. Bouchard has also accepted to act as spokesman of the 2007 awareness campaign. Last year, the Fondation Mise sur toi’s campaign proved to be a tremendous success on a number of different levels. View the campaign spots.  New misesurtoi.ca Web Site This Web site is available in French only. The English version will soon be online.
Visit misesurtoi.ca Presence on the Virginie TV Show’s Sainte-Jeanne-d’Arc Campus This Web site is available in French only. As part of its awareness activities, the Fondation Mise sur toi has established a presence on the Sainte-Jeanne-d’Arc Campus - www.campussjd.com - associated with the Virginie television show (Radio-Canada). This site is aimed primarily at sensitizing Web surfers to society’s different phenomena, including gaming behaviour among young people, and the Fondation is using the channel to convey preventive messages. Complemented by a special scholarship fund, this virtual version of the Campus is made possible in partnership with numerous companies and organizations, including the Québec Ministry of Education. Be sure to check it out! Awareness Campaign Among Native Communities The Fondation Mise sur toi lends significant financial support to an awareness campaign targeting the First Nations. This project is an initiative of Fondation Kanatha, a non-profit organization created in 2005 to help members of native communities afflicted with gambling dependency problems, alcoholism and drug addiction. The Fondation Mise sur toi’s support is in the form of an annual $600,000 subsidy awarded to Fondation Kanatha that is renewable over a possible three years. Moreover, a research follow-up has been conducted since the start of the awareness campaign by the Université du Québec en Outaouais in order to measure its impact among the communities visited. Designed and run primarily by members of the First Nations, the campaign will reach 45 communities over three years. To date, 10 communities in the Parent, Val d’Or, James Bay, Schefferville and Maniwaki regions have been visited, and a total of 79 people met with experts in the areas of compulsive gambling prevention and treatment. During these meetings, individuals were provided with valuable information about the various potential problems associated with gaming and the prevention and sensitization services available to them within their milieu. Launched last May, the first phase of the initial awareness campaign targeting Québec’s First Nations will come to a close at the beginning of October. |
What’s New at Loto-Québec is produced by Loto-Québec’s Department of Corporate Communications and Public Relations. Subscription :: Conditions of Use :: Privacy © 2007, Loto-Québec and Subsidiaries. All rights reserved. |